This Privacy Policy explains how BoatLife.io ("BoatLife", "we", "our", or "us") collects, uses, stores, and protects your information when you use our platform, website, applications, tools, and related services ("Services").
By accessing or using our Services, you agree to the practices described in this Privacy Policy.
1. About BoatLife
BoatLife is an independent Australian boating research, ownership, and discovery platform designed to help users research boats, manage ownership, compare models, access marine-related insights, and improve the overall boating experience.
BoatLife may provide:
- Boat research tools
- Ownership dashboards
- Vessel management features
- Maintenance reminders
- Marketplace and comparison tools
- Community features
- Marine education content
- AI-powered recommendations and insights
2. Information We Collect
We may collect personal and non-personal information when you interact with our Services.
Personal Information
This may include:
- Full name
- Email address
- Phone number
- Billing information
- Account login details
- Boat ownership information
- Vessel preferences and saved searches
- Location information, where enabled
- Support requests and communications
- Uploaded documents or media
- Subscription and membership information
Usage & Device Information
We may automatically collect:
- IP address
- Browser type and version
- Device identifiers
- Operating system
- Pages viewed
- Time spent on the platform
- Clickstream and interaction data
- Referral URLs
- Diagnostic and performance data
Boat & Ownership Data
Where relevant to platform functionality, we may collect:
- Vessel make and model
- Ownership history
- Service records
- Warranty information
- Marina or storage preferences
- Maintenance schedules
- Equipment or specification data
3. How We Collect Information
We collect information when you:
- Create an account
- Subscribe to a membership
- Use our tools or dashboards
- Save searches or compare vessels
- Contact us
- Subscribe to newsletters or marketing communications
- Participate in surveys, promotions, or events
- Upload information or documents
- Interact with cookies or analytics technologies
We may also receive information from:
- Public marine databases
- Listing platforms
- Analytics providers
- Payment providers
- Social login services
- Marketing and advertising partners
4. How We Use Information
We use collected information to:
- Provide and improve our Services
- Personalise your platform experience
- Deliver account functionality
- Process subscriptions and payments
- Respond to support enquiries
- Recommend boats, services, and relevant content
- Improve platform performance and security
- Monitor usage and platform analytics
- Send updates, alerts, and service notifications
- Conduct research and product development
- Detect fraud, abuse, or unauthorised activity
- Comply with legal obligations
Where required by law, we rely on your consent for marketing communications and certain data processing activities.
5. Marketing Communications
We may send:
- Platform updates
- Membership information
- Product announcements
- Educational content
- Promotional offers
- Marine industry news
You can opt out of marketing communications at any time using the unsubscribe link provided in communications or through your account settings.
7. Analytics & Advertising
We may use third-party analytics and advertising services including:
- Google Analytics
- Meta/Facebook advertising tools
- Email marketing platforms
- Conversion tracking technologies
These services may use cookies or tracking technologies to help us understand user behaviour and improve our Services.
You can learn more through:
- Google Privacy Policy
- Google Ads Settings
- Meta Privacy Policy
8. Location Information
If enabled, we may collect approximate or precise location data to support features such as:
- Nearby marinas
- Local marine services
- Weather integrations
- Launch ramp information
- Navigation-related tools
You can disable location access at any time through your device settings.
10. Data Storage & Security
We take reasonable administrative, technical, and physical measures to protect your information from:
- Unauthorised access
- Misuse
- Loss
- Disclosure
- Alteration
- Destruction
However, no online platform or electronic storage system can be guaranteed to be completely secure.
Your information may be stored on servers located in Australia or other jurisdictions used by our service providers.
11. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide our Services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
- Maintain business records
Retention periods may vary depending on the type of information and applicable legal requirements.
12. Your Rights
Subject to applicable law, you may have rights to:
- Access personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Withdraw consent for marketing communications
- Request restriction of certain processing activities
- Lodge a complaint with a privacy regulator
Australian users may also have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
13. Children's Privacy
BoatLife is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from children. If we become aware that information has been collected from a child without appropriate consent, we will take reasonable steps to remove it.
14. Third-Party Links & Services
Our Services may contain links to third-party websites, listings, applications, or services.
We are not responsible for the privacy practices or content of third-party services. Users should review the privacy policies of those providers separately.
15. International Users
If you access BoatLife from outside Australia, you acknowledge that your information may be transferred to and processed in Australia or other jurisdictions where our service providers operate.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes will become effective once posted on this page. Continued use of the Services after updates constitutes acceptance of the revised Privacy Policy.
We encourage users to review this policy periodically.
17. Contact Us
If you have questions about this Privacy Policy, your data, or your privacy rights, please contact:
You may also contact the Australian privacy regulator: Office of the Australian Information Commissioner (OAIC).